Wine is worth
understanding.
Claret is a structured wine education app — built for the curious beginner and the passionate enthusiast. One lesson a day. From the vine to the glass.
Not sure where to start? Take our 2-minute wine quiz →
Wine is the most rewarding beverage category in the world. It's also the most intimidating.
You know the feeling. The wine list arrives — pages of unfamiliar names, regions you can't place, vintages that mean nothing — and the whole table is waiting. So you pick something that sounds familiar and hope for the best.
Claret changes that. A few weeks of daily lessons and you'll open any wine list with confidence. You'll know what you're ordering, where it comes from, and why it's going to taste the way it does.
Everything you need to become fluent in wine.
Learn
A structured curriculum from vine to glass. Follow the Foundation Track through the essentials of viticulture, winemaking, and tasting — then unlock Region Tracks to explore Bordeaux, Burgundy, Tuscany, Napa, and beyond. XP, streaks, and daily habits make it stick.
Explore
An interactive world map of wine regions. Tap any region to discover its grapes, winemaking styles, notable producers, and what to look for in the glass. The curriculum's living reference library.
Scan
Point your camera at any label. Claret identifies the wine and surfaces everything worth knowing — region, variety, vintage, winemaking style — and links directly to the relevant curriculum content. Every scan is a lesson.
Cellar
Log every wine you taste. Structured tasting notes, ratings, food pairings, and a personal map of every region you've explored in the glass. Your wine education, in practice.
A curriculum built for real learning.
Complete the 12-module Foundation Track — then unlock Region Tracks to go deep on Burgundy, Bordeaux, Tuscany, Napa, and more.
What is Wine?
Fermentation, yeast, must — the building blocks
The Vine
Vitis vinifera, the viticultural calendar, how vines are grown
Terroir
Soil, climate, aspect — why place defines the wine
Red Winemaking
Maceration, fermentation, aging, pressing
White Winemaking
Whole-cluster pressing, oxidative vs. reductive styles
Sparkling Wine
Traditional method, tank method, disgorgement, dosage
Fortified Wine
Port, Sherry, Madeira — the role of spirit addition
How to Taste
Color, nose, palate, finish — the systematic approach
The Major Varieties
Cabernet, Pinot, Chardonnay, Riesling, and more
The Major Regions
A gateway to France, Italy, Spain, and the New World
Reading a Label
How to decode a wine label from any country
Wine & Food
Pairing principles — structure, weight, flavor bridge
Region Tracks
After the Foundation, choose your path. Each Region Track covers geography, appellations, dominant grapes, winemaking style, key producers, and what to look for when you open a bottle.
How Claret works
Start the Foundation Track
Free to begin. Work through the core curriculum — viticulture, winemaking, tasting, and the major regions — at whatever pace suits you.
Build a daily habit
Short lessons. Quizzes. Streak rewards. Progress that builds on itself, day by day, without ever feeling like studying.
Explore with confidence
Scan labels, log wines, and navigate regions with the knowledge to actually understand what you're drinking — and why it tastes the way it does.
Simple, honest pricing.
Start free. Upgrade when you're ready to go deeper.
Or $69.99 / year · Save 42%
- ✓Full Foundation Track (all 12 modules)
- ✓All Region Tracks (10+ at launch)
- ✓Unlimited label scans
- ✓Full Cellar — unlimited entries
- ✓Offline mode
- ✓Early access to new regions
- ✓Foundation Track — Modules 1–3
- ✓5 label scans per month
- ✓Basic Cellar (up to 10 entries)
- —Region Tracks
- —Full Foundation Track
- —Offline mode
No ads. No algorithmic feed. No upsell inside the curriculum.
Cancel anytime. Your Cellar data is always yours.
Be the first to know when Claret launches.
Join the waitlist and we'll let you know the moment Claret is available on iOS. No spam. Unsubscribe anytime.